¶ … Business Model Framework to Analyse the Impact of eBusiness on an Existing Business by Susan Lambert. This was published at the Collecter Conference 2007, held December 9-11th in Australia. The article attempts to "demonstrate that a business model framework that affords primacy of concept to the value proposition and that follows the rules of the object-oriented paradigm can be useful in evaluating e-business initiatives." The wording of this objective obfuscates the nature of the study, which appears to be that the use of models can help to understand why e-business initiatives succeed or failure in established companies. The author wastes considerable space on superfluous information, such as three pages defining "primacy of concept," and this further obfuscates the findings of the work. The author's conceptual background is then applied not to a study but to a singular anecdote. The author's base question revolves around finding ways to determine the success of an e-business initiative. Yet, this question is not answered. A better article would have identified metrics -- market share, revenue, profit or even cannibalization metrics -- and tested them for effectiveness. The author instead concludes -- without evidence -- that the null hypothesis is correct and that a business model framework can be used to analyze the impact of an e-business initiative on each...
This conclusion may be valid, but it has not been empirically tested by the author. The result is not genuine insight, but a theoretical discussion leading to an a priori conclusion.Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
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